Perceptionist
Idea-Simplifier
Cultural Racontuer.
Bachelor of Fine Arts [Cum Laude]
Dual Degrees In Motion Design & Graphic Design
Minor Art History
Savannah College of Art & Design [SCAD]
Savannah . Atlanta . France
2004–2009 [Full Scholarship]
Executive Certificates
MIT Sloan | 2018
Mastering Strategy & Innovation
IDEO U | 2019
Foundations In Design Thinking
Insights For Innovation
From Ideas To Action
Experience
Liikewiise
Founder | Director of Strategy
2019 - Present (5 Years Months)
CDMX | TLV | NYC
To meet clients at their resources, we built a smarter company offering robust strategy and design capabilities, a turn-key film production studio, In-house legal counsel, growth structuring, pricing elasticity, integrative workshops, knowledge experts, vetted client engagements, and unique access to a global design community. –More than 60 companies in three economies have turned to Liikewiise as a partner to solve their most critical business challenges, delivering next-generation, enterprise-grade solutions—all on one of the cleanest workflows in the industry.
Analytical
9+ years analyzing user journeys to unfold deterrents, align incentives, elevate experiences, and improve relationships with brands.
Rigorous application of desk, qual, and empirical quant research to invoke and strengthen signals
Prototyped components of a business model, the spread of resources, and the independent needs of its caretakers.
Traced fluctuations and changes expected to affect society in order to identify opportunities for businesses to grow and develop sustainably.
Audited churn, conversion, and LTV. Reported on effectiveness to match KPI’s
Utilized channel sentiment analysis (Oracle Moat) and time-series datasets to improve segmentation and differentiate audiences.
Applied Strategy
Instinctively know which strategy products will unlock a desired outcome.
Identified existing bottlenecks and uncovered emotional insights.
Integrated Human-Centered Design techniques to uplevel research, and product development.
Worked in communion with Data Scientists to develop and refine regression algorithms and deploy ML tactics from public data sets.
Implemented root-cause heuristics to unlock more value from existing products and micro-services.
Reshaped societal habits to produce changes in the cultural machine.
Twinkind
Founder | Design Director
March 2004 – March 2018
(14 Years 1 Month) NYC
Almost 20 years intertwining designs from research to conception, to pre-pro, to tail-lights and reporting. At Twin, I lead teams of 15+ unreasonably skilled knowledge experts and delivered over 100 projects for the worlds most beloved brands. – Collectively this grew the business to manage 200k+ budgets while enriching direct-to-client, agency, and talent relationships.
Growth
Implemented lean continuity programs to streamline and grow client retainers.
Deepened high-trust relationships with client-counterparts through bi-monthly workshops, steering meetings, and momentum support.
Aligned simultaneous workflows to increase visibility and lift client adoption.
Secured larger acquisitions through vetted client engagements, preflighting and developing new entry-points in legal and production and increasing price options.
Helped companies flourish commercially by developing narratives that drive demand and generate deeper engagement.
Launched market strategies to oversubscribe clients with qualified leads.
Design & Storytelling
Lead winning pitches and brands to generate value at scale. Provided culturally-sensitive insights that connected brands to contemporary culture.
Flipping data models into storylines.
Imbued behavioral principles and corrective feedback loops to clarify value and inspire trust in the efficacy of the brand.
Deep fluency of UX, motion design, illustration film, and visual design systems.
A reputation of delivering on a diverse range of products to optimize assets, and exploit channel strengths
implemented ideation workshops to signal new aesthetic techniques, values, and refine a criteria for judgment to a fierce point.